The business challenges that we hear most often from system integrators are:

Competition and Differentiation: "There's so much competition these days ... how do we differentiate ourselves?"   Platform Confusion: "Our clients want to be on so many different devices ... and new ones are coming out every day!"   Where's the Payback?: "Some of our enterprise clients are interested in going wireless, but don't understand the ROI"

Do you agree, or do you have other challenges? We would to hear your thoughts on this - please tell us!

Solutions

Unlike most other sectors of the wireless internet, clients in this sector generally have resources which are highly proficient in software. However, the 'wireless' side is highly fragmented - there are few clear standards, and clients generally have well-established usage patterns on a wide variety of wireless devices, even within the same organization.

To establish credibility early in the sales cycle, your salespeople need to be backed up with technical resources that have a long track record in real-world wireless solutions, and that can speak knowledgably about ROI and success stories on a wide variety of devices and platforms.

Example: A system integrator with a strong IT background but limited wireless experience needed to find a way to compete with larger competitors for the wireless projects at a Fortune 500 account. Outr.Net participated in sales calls and proposals, helping position the integrator as an agile competitor with the broadest end-to-end experience.

How can a system integrator offer their solutions on a variety of wireless platforms, yet keep their internal software resources focused on advancing their core technologies? By partnering with a software developer with a client-side focus, and with a strong proficiency on a wide variety of wireless handhelds.

Example: Outr.Net has been engaged by systems integrators in a variety of markets, including finance, field service, travel and email. In each case Outr.Net worked closely with the integrator to extend existing systems onto other platforms, maintaining consistency with the original solution, while also maintaining consistency with the widely varying UI paradigms of different devices.

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